6 months on JournoReach. 6 publications. 1 of them does not sell links at any price. Here is every link, when it landed, and what it is worth.
Thomas Oldham signed up to JournoReach on the monthly plan and let it run. He runs an SEO agency, so he knew exactly what these placements were worth before the first one landed.
Every link below is an editorial quote naming him as the founder of WebMotion Media. Not a directory listing. Not a paid guest post. A journalist chose to quote him and wrote the sentence themselves. Click any of them.
| Publication | DR | Link | Comparable Value |
|---|---|---|---|
| blog.hubspot.com 4,274,842 monthly readers | 93 | Dofollow | $2,000* |
| goodfirms.co 165,069 monthly readers | 86 | Dofollow | $1,200 |
| blog.coupler.io 44,200 monthly readers | 79 | Nofollow | $700 |
| gjsentinel.com 10,998 monthly readers | 73 | Dofollow | $800 |
| position.digital 2,517 monthly readers | 70 | Dofollow | $800 |
| slidebazaar.com 9,208 monthly readers | 57 | Nofollow | $300 |
| What the 6 would cost you | $5,800 |
* HubSpot does not sell links. There is no rate card and no package, so $2,000 is a floor rather than a price. It is what a comparable DR 93 editorial placement would cost if one were on the market, and it is deliberately conservative.
Every other link is priced against what buyers pay for a comparable editorial link at that Domain Rating, minus $100 where the link is nofollow.
4 dofollow, 2 nofollow, 6 domains, 7 placements. We show the nofollow ones because hiding them would insult anyone who can run an Ahrefs export. A nofollow mention on a DR 79 blog does not pass link equity, but it is still a real editorial mention on a site buyers, journalists and search engines can all find.
Every link is live and sitting in the Ahrefs index. Click one, or paste it into Site Explorer and check the anchor text, the dofollow status and the first seen date against the table.
Most case studies delete this part. We are leaving it in, because if you sign up expecting a link in week 2 you will quit before the thing works.
The first link took 60 days. The last four arrived inside 8 weeks. By spring, journalists were seeing a name they had been receiving pitches from since January, and that only works because the pitches kept going out through the 2 months when nothing appeared to be happening.
Nobody sent these publications a paragraph to paste. A writer asked a question and used the answer.
3 publications, 3 subjects, 1 founder. This is what you are buying. Not a link in a footer, an answer a journalist decided was worth printing.
A $300 to $500 link works like this. Someone emails a blog owner, sends a bank transfer, and a guest post goes live on a DR 40 site with no readers. That market is real, and it is most of what agencies sell.
HubSpot does not participate in it. There is no rate card, no email address that takes the money, no package. The blog does 4.25 million visits a month and the writers quote whoever they think is worth quoting. That is why the $2,000 in the table carries an asterisk. It is a floor for what that tier of placement is worth, not a price, because no price exists.
On the 6th of May a HubSpot writer was working on a piece about marketing techniques, wanted a founder who understood financial controls, and used Thomas Oldham of WebMotion Media. He was in front of her because JournoReach had been pitching on his behalf for 4 months by then.
Nobody sells that placement. The way in is to already be in front of the writer on the day she needs a quote.
He paid $594. At market rates the 6 placements come to about $5,800, and that figure is conservative because the biggest one is not sold at any price. He runs an SEO agency and could have chased every one of these himself. The 150 hours were worth more to him than the $594.
Thomas did not get a placement in week 2. His first one took about 60 days, and then 6 landed across the campaign.
That is normal for journalist outreach. You are not buying an instant backlink. You are putting your name in front of writers until the right request meets the right answer, which is exactly why the time to start is before you need it.
Free trial. No credit card. 15 pitches free.